City Index

September 1st, 2005 | Posted by Ben Keogh

Details

Project Name:
City Index
Client:
DataArt UK
Launch Date:
December 2005

Objective

City Index is the market leading provider of spread betting and CFD trading based in London.

With a web-based trading platform available to customers, City Index wanted to implement a new modern user interface which was faster, more simple, enabled drag-and-drop, and created an “Apple Mac” feel.

Action

Working with DataArt and City Index, Zonica built a number of concepts based on an Apple Mac theme, and simplifying the presentation and workflow.

Result

Testimonial

I asked Zonica to work with our team on the City Index user interface concepts and they gave us a fresh perspective on not just the look and feel of the system but workflow and usability.
Robert Watson , CTO, DataArt Technologies

Creative Development

Contact Us

If you would like to know more about us, or to talk about your business or project, call us on 0844 669 0878.

E-Vans.com

September 1st, 2005 | Posted by Ben Keogh

Details

Project Name:
E-Vans.com
Client:
BNP Paribas
Launch Date:
September 2005

Brief

Commercial Vehicle Finance, a subsidiary of BNP Paribas, are one of the UK’s largest vehicle financing organisations.

After pitching a complete online solution, Zonica was chosen to build a new online brand, E-Vans.com, along with the sales-focused website and complete content management system.

Action

The core objectives were:

Website & Branding

Our design team worked with Commercial Vehicle Finance on the development of the E-Vans.com brand.

A fully standards-compliant website was then developed with a focus on ease-of-use and simplicity. The core aim was to convert the visitor into a fully qualified lead as quick and efficiently as possible.

The definition of a qualified leads was a visitor that had selected a van and requested more details by entering his name and contact details.

That data was then stored in an online database for the Commercial Vehicle Finance team to filter and close.

Online Marketing Campaign
Zonica looked at a number of areas in which to increase the amount of qualified, targeted traffic:

1. Pay-per-click search engine marketing
2. Organic search results
3. Link building

Zonica was provided with a monthly budget to implement and maintain a PPC campaign to provide instant traffic to the website.
In addition the Zonica team also worked on building good quality links from reputable sources to the E-Vans.com website.
The link building and the other organic activity such as online press releases and directory submissions would ensure that once E-Vans.com was receiving organic traffic the overall cost per visitor would fall significantly.

Results

Creative Development

Technical Development

Marketing

Consultancy

Nuts & Bolts

Contact Us

If you would like to know more about us, or to talk about your business or project, call us on 0844 669 0878.

E-Vans.com

September 1st, 2005 | Posted by Ben Keogh

Details

Project Name:
E-Vans.com
Client:
BNP Paribas
Launch Date:
September 2005

Brief

Commercial Vehicle Finance, a subsidiary of BNP Paribas, are one of the UK’s largest vehicle financing organisations.

After pitching a complete online solution, Zonica was chosen to build a new online brand, E-Vans.com, along with the sales-focused website and complete content management system.

Action

The core objectives were:

Website & Branding

Our design team worked with Commercial Vehicle Finance on the development of the E-Vans.com brand.

A fully standards-compliant website was then developed with a focus on ease-of-use and simplicity. The core aim was to convert the visitor into a fully qualified lead as quick and efficiently as possible.

The definition of a qualified leads was a visitor that had selected a van and requested more details by entering his name and contact details.

That data was then stored in an online database for the Commercial Vehicle Finance team to filter and close.

Online Marketing Campaign
Zonica looked at a number of areas in which to increase the amount of qualified, targeted traffic:

1. Pay-per-click search engine marketing
2. Organic search results
3. Link building

Zonica was provided with a monthly budget to implement and maintain a PPC campaign to provide instant traffic to the website.
In addition the Zonica team also worked on building good quality links from reputable sources to the E-Vans.com website.
The link building and the other organic activity such as online press releases and directory submissions would ensure that once E-Vans.com was receiving organic traffic the overall cost per visitor would fall significantly.

Results

Creative Development

Technical Development

Marketing

Consultancy

Nuts & Bolts

Contact Us

If you would like to know more about us, or to talk about your business or project, call us on 0844 669 0878.