Libera plc
February 1st, 2006 | Posted by Ben Keogh
Details
- Project Name:
- Libera Website
- Client:
- Libera plc
- Launch Date:
- February 2006
Brief
Libera plc is one of the UK’s leading wireless internet providers, delivering internet connections at up to 50 mbps.
Zonica was invited to the tendering stage where it was then awarded the contract of redesigning Libera’s brand, developing the new website, and implementing an online marketing campaign.
Action
After a three day workshop exploring Libera’s brand values, Zonica began work simultaneously on the:
- Brand Values
- Corporate Identity
- Libera Website
- Online Marketing Strategy
Results
- Professional, targeted website
- Complete brand identity, including brand values, corporate identity
- Creation of a pay per click sales campaign
- Implementation of an online marketing campaign, including link building, press release marketing, email marketing and pay per click
- 125% increase in traffic month-on-month for the first six months after launch
Testimonial
Zonica were recommended to me by a former colleague of mine and they came with a great reputation and their portfolio was impressive. Ben came into our office to present their approach to developing a new brand, website and online marketing strategy, and we were all impressed by the process and their initial ideas. The Zonica team worked closely with a PR company we had hired for the traditional offline marketing and together they were able to create a great campaign which married the two together. Our new brand and new website really reflect the values of the company and we are extremely happy with the results. It took a bit of time from out end to convey our thoughts but Ben and his team were remarkably patient. Happy with all the work and we continue to work with Zonica on our online marketing.
Richard Leslie , Marketing Director, Libera plc
Creative Development
- Web Design
- Information Architecture
- Corporate Identity & Branding
- Web Standards & XHTML/CSS
- Usability & Analysis
- Page Optimization
- W3C / ADA Compliant Production
Technical Development
- Content Management System
Marketing
- Pay Per Click (PPC)
- SEO (Search engine optimisation)
- Link Building
- Email Marketing
Consultancy
- Training
Nuts & Bolts
- Hosting
- Site Maintenance
- Site Content and Copy
Contact Us
If you would like to know more about us, or to talk about your business or project, call us on 0844 669 0878.
