DataArt Technologies
January 1st, 2007 | Posted by Ben KeoghDetails
- Project Name:
- DataArt Technologies Website
- Client:
- DataArt Technologies
- Launch Date:
- January 2007
- Visit:
- http://www.dataartuk.com
Brief
DataArt UK is one of the UK’s leading software development companies. With onshore management and technical expertise in London and a 180 developer offshore development centre in St. Petersburg, Russia, DataArt UK creates bespoke software for several well-known international companies.
Zonica was selected to completely redesign the DataArt UK website with the objective of making it more sales-focused and simplifying the user experience.
The second part of the brief was to increase DataArt’s online exposure on both search engines and software related sites to increase the amount of targeted traffic to the site.
Action
After a one day workshop with the DataArt team it was evident that the existing website was not reflecting DataArt’s values nor communicating their key services effectively.
The new website was designed to be simple, concise and provide a smooth path for prospects to get in touch.
Communication with prospects was enhanced with the addition of a DataArt fact sheet (which condensed DataArt’s story into a concise document), and an email marketing campaign.
In addition a link building and search engine marketing campaign was implemented after the site launch. This increased traffic by over 165%.
Result
- Simple, sales-focused website optimized for search engines
- Secure, easy to use content management system
- 165% increase in traffic to the new website
- Increased return on investment (ROI) on Google Adwords
- 100% page indexing on Google
Testimonial
We hired Zonica based on the remarkable work they’d delivered last time and I can honestly say that their standards have improved even more. Not only does the new DataArt UK website look fantastic, we know that it’s made a noticeable difference in the amount of qualified sales leads contacting us.
Peter Atalla , CEO, DataArt Technologies
Creative Development
- Web Design
- Information Architecture
- Web Standards – XHTML/CSS
- Page Optimization
- W3C / ADA Compliant Production
Technical Development
- Custom Programming
- Database Development
- Content Management System
Marketing
- Pay Per Click (PPC)
- SEO (Search engine optimisation)
- Link Building
- Email Marketing
Consultancy
- Training
- Business Strategy
Nuts & Bolts
- Hosting
- Site Maintenance
- Site Content and Copy
Contact Us
If you would like to know more about us, or to talk about your business or project, call us on 0844 669 0878.










