DataArt Technologies

January 1st, 2007 | Posted by Ben Keogh

Details

Project Name:
DataArt Technologies Website
Client:
DataArt Technologies
Launch Date:
January 2007
Visit:
http://www.dataartuk.com

Brief

DataArt UK is one of the UK’s leading software development companies. With onshore management and technical expertise in London and a 180 developer offshore development centre in St. Petersburg, Russia, DataArt UK creates bespoke software for several well-known international companies.

Zonica was selected to completely redesign the DataArt UK website with the objective of making it more sales-focused and simplifying the user experience.

The second part of the brief was to increase DataArt’s online exposure on both search engines and software related sites to increase the amount of targeted traffic to the site.

Action

After a one day workshop with the DataArt team it was evident that the existing website was not reflecting DataArt’s values nor communicating their key services effectively.

The new website was designed to be simple, concise and provide a smooth path for prospects to get in touch.

Communication with prospects was enhanced with the addition of a DataArt fact sheet (which condensed DataArt’s story into a concise document), and an email marketing campaign.

In addition a link building and search engine marketing campaign was implemented after the site launch. This increased traffic by over 165%.

Result

Testimonial

We hired Zonica based on the remarkable work they’d delivered last time and I can honestly say that their standards have improved even more. Not only does the new DataArt UK website look fantastic, we know that it’s made a noticeable difference in the amount of qualified sales leads contacting us. Peter Atalla , CEO, DataArt Technologies

Creative Development

Technical Development

Marketing

Consultancy

Nuts & Bolts

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