• Project Name:DataArt Technologies Website
• Client:DataArt Technologies
• Launch Date:January 2007
• Visit: www.dataartuk.com

Brief

DataArt UK is one of the UK’s leading software development companies. With onshore management and technical expertise in London and a 180 developer offshore development centre in St. Petersburg, Russia, DataArt UK creates bespoke software for several well-known international companies.

Zonica was selected to completely redesign the DataArt UK website with the objective of making it more sales-focused and simplifying the user experience.

The second part of the brief was to increase DataArt’s online exposure on both search engines and software related sites to increase the amount of targeted traffic to the site.

Action

After a one day workshop with the DataArt team it was evident that the existing website was not reflecting DataArt's values nor communicating their key services effectively.

The new website was designed to be simple, concise and provide a smooth path for prospects to get in touch.

Communication with prospects was enhanced with the addition of a DataArt fact sheet (which condensed DataArt’s story into a concise document), and an email marketing campaign.

In addition a link building and search engine marketing campaign was implemented after the site launch. This increased traffic by over 165%.

Result

• Simple, sales-focused website optimized for search engines
• Secure, easy to use content management system
• 165% increase in traffic to the new website
• Increased return on investment (ROI) on Google Adwords

Another happy client

More Case Studies

• Sandwell PGA
  Web Application
• Sandwell Partnership
  Website & CMS
• DataArt Technologies
  Website & Online Marketing
• City Index
  Web Application User Interface
• Libera
  Website & Branding
• Trader Network
  Web Application
• E-Vans
  Website & CMS
• The Public
  Website, CMS, SEO
• Anthony Davies
  Website & CMS
• Sandwell Parents
  Blog
• Danuta Kean
  Blog
• Safelec Supply
  Ecommerce & Online Marketing