• Project Name: E-Vans.com
• Client: BNP Paribas
• Launch Date: September 2005
• Visit: www.e-vans.com

Brief

Commercial Vehicle Finance, a subsidiary of BNP Paribas, are one of the UK’s largest vehicle financing organisations.

After pitching a complete online solution, Zonica was chosen to build a new online brand, E-Vans.com, along with the sales-focused website and complete content management system.

Action

The core objectives were:

• Creation of a professional, simple, and ultra user-friendly website displaying vans and van leasing prices, along with the new E-Vans.com brand
• Implementation of an online marketing campaign to generate targeted traffic to the new website
• To convert the user from visitor to qualified sales lead

Website & Branding

Our design team worked with Commercial Vehicle Finance on the development of the E-Vans.com brand.

A fully standards-compliant website was then developed with a focus on ease-of-use and simplicity. The core aim was to convert the visitor into a fully qualified lead as quick and efficiently as possible.

The definition of a qualified leads was a visitor that had selected a van and requested more details by entering his name and contact details.

That data was then stored in an online database for the Commercial Vehicle Finance team to filter and close.

Online Marketing Campaign

Zonica looked at a number of areas in which to increase the amount of qualified, targeted traffic:

1. Pay-per-click search engine marketing
2. Organic search results
3. Link building

Zonica was provided with a monthly budget to implement and maintain a PPC campaign to provide instant traffic to the website.

In addition the Zonica team also worked on building good quality links from reputable sources to the E-Vans.com website.

The link building and the other organic activity such as online press releases and directory submissions would ensure that once E-Vans.com was receiving organic traffic the overall cost per visitor would fall significantly.

Results

• Creation and launch of a competitive brand in one month
• Secure easy to use content management system
• Over 60% conversion rate from Google Adwords and Overture (Yahoo)
• 48% conversion rate from landing on website to requesting more information

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