Libera - re-branding WiMAX for the UK
- Project Name: Libera
- Client: Libera plc
- Launch Date: February 2006
- Visit: www.libera.co.uk
Brief
Libera plc is one of the UK’s leading wireless internet providers, delivering internet connections at up to 50 mbps.
Zonica was invited to the tendering stage where it was then awarded the contract of redesigning Libera’s brand, developing the new website, and implementing an online marketing campaign.
Action
After a three day workshop exploring Libera’s brand values, Zonica began work simultaneously on the:
- Brand Values
- Corporate Identity
- Libera Website
- Online Marketing Strategy
Result
- Professional, targeted website
- Complete brand identity, including brand values, corporate identity
- Creation of a pay per click sales campaign
- Implementation of an online marketing campaign, including link building, press release marketing, email marketing and pay per click
- 125% increase in traffic month-on-month for the first six months after launch
Another happy client
Extremely pleased with the results
"Zonica came very highly recommended and they didn't disappoint. We got them involved as soon as we began to develop our marketing strategy and they proved invaluable with their online expertise. Everyone is extremely pleased with the website, the online marketing strategy and their overall input."
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