Search Engine Optimisation
Consider that half the world’s population now has access to the Web and nearly 90% of all those Web users find websites through search engines. Then consider that search engines drive more than half of all online purchases.
It’s simply not enough to design, build, optimize and launch your website. If your website is to achieve its objective of becoming an effective sales and marketing tool for your business, users have to know its there.
We have developed a range of search engine marketing services to enable you to dramatically increase the number of fully qualified sales leads to your website.
What we can do for you
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Website Audit
Our in-depth audit will provide you with blueprint with which to modify your website
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Optimise your website
Our consultants will optimise your website for search engine indexing to increase your search engine exposure
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Reporting
We can provide monthly reporting on your organic search optimisation, pay-per-click performance and your overall return on investment
Search Engine Optimisation
Search engine optimisation is the process of optimising your web site so that when a user searches for a term relevant to your product or service on a search engine, your web site is visible in the results.
- Immediate visibility on search engines - up and running within hours
- Competitive return on investment
- Available with all the large search engines - Google, MSN, etc
- Highly targeted
- Quantifiable
Our Pay Per Click ad management service ensures that all your campaigns are targeted, affordable and accountable.
We will get your campaign rolling on Overture, Google, Microsoft AdCenter and others. We will help define your most productive keywords, advise on the expenditure limits, shift your campaign focus when necessary and alert you when any opportunities or gaps in the market become available.
A typical Pay Per Click campaign will take around a week to go live once you pick up that telephone, and you will see a definite increase in the number of visitors.
Reporting
68% of marketing executives are unable to measure an online marketing campaign’s return on investment. An incredible figure given that around 20% of a company’s marketing budget is spent in online marketing.
We can track your website’s search engine position, track your competitors position, and deliver that data along with recommendations in a monthly report.
For search engine optimisation campaigns our monthly reporting shows full analysis on:
- Organic search results (that month and historically)
- Pay-per-click performance (that month and historically)
- Return on investment
- Average cost per click
- Recommendations on how to further increase the effectiveness of your SEM campaign
